East MAD Expansion


You can help clean up the east end of Hillcrest

Come to a public meeting to hear about the new Hillcrest EMAD and the Hillcrest Clean and Safe program.  If you’re a property owner, it’s critical that you come.  If you’re a tenant, invite your property owner to join you.

For the last year, the HBA has been working to expand the East Hillcrest Maintenance Assessment District (EMAD).  This expanded district would levy a special assessment on property owners on the east end of Hillcrest to pay for enhanced security, cleaning (including steam cleaning) and gardening services, much like what occurs on the west end of the neighborhood.  For years, east Hillcrest has suffered from trash, sidewalk gum, dead trees, and homelessness.   We need tools to address these things.  They’ve done it in other neighborhoods and we can do it here.

Hillcrest cannot continue to grow unless we address these cleaning and safety challenges.
April 11, 2017, at 5 PM
Joyce Beers Community Center
3900 Vermont Street

San Diego, CA. 92103

This is a publicly accessible meeting location and all are welcome to attend.

The agenda for the meeting will include:
An explanation of what a “Maintenance District” is, and of what the existing District includes.
Proposed changes to the existing District including changes in boundaries and increased services (such as security, sidewalk cleaning, and litter control).
An introduction to the proposed assessment structure.Request for input from the community on needs and concerns.
Addressing homeless issues in Hillcrest

Homelessness is a difficult challenge for many urban neighborhoods including Hillcrest.  Homeless people act in anti-social ways and drive away customers.  Homeless people are drawn to Hillcrest because of the proximity of the neighborhood to Balboa Park, the local hospitals and the generous nature of the neighborhood.  As a business owner, the last thing you want to do is have to deal with a problematic homeless people.  This website is designed to help you better engage with this population and prevent them from disrupting your business.

Call the Hillcrest Security Patrol at 619.938.2333

Recently the HBA increased its security patrol service to businesses.  Depending on where your business is you can take advantage of different levels of service.  The HBA has contacted with Citywide Security Services.  Citywide has experience dealing with the anti-social behavior of homeless individuals and can take legal steps to make them relocate to more appropriate areas.

If your business is in the heart of Hillcrest (within about three blocks of the Hillcrest Sign) the patrol is available between the hours of 10 am and 6 pm every day.

The nighttime patrol occurs throughout the entire neighborhood and is designed to disrupt homeless people’s sleeping habits.  If you know a place where homeless people frequently sleep, you can have that location added to the nuisance area list.  To have your location added to the list call the HBA at 619-299-3330.

Remember, as always, don’t hesitate to call 911 if you feel threatened.  Also, if you see a crime in progress call 911.  Police deployment is based on the number of 911 calls that are generated in a neighborhood, so the more legitimate calls the better.  The number for the police non-emergency line is  619 -531-2000.

Protect your property

The Police Department will not enforce the law on your property without your permission.  Having an SDPD Letter of Agency on file with the HBA will mean that if the SDPD is called to your property, they’ll enforce the law.  Also, the HBA’s security staff will be able to disrupt the behavior of homeless people on your property.

Letter of agency: submit this form to HBA at benjamin@hillcrestbia.org.

San Diego Police Department letter of Agency (editable PDF): Submit this form directly to the San Diego Police Department.

Another way you can secure your property or business is to hire additional security.  Many businesses hire their own security.  The HBA can’t be responsible for the private property.  However, if you hire the same company as the HBA to patrol your property your dollar will go much further because your service will coordinate with the neighborhood service.  If you’d like to hire Citywide Protection services to patrol your property, please call them at  619.750.4542

What about trash and messes relating to homeless people?

The Hillcrest Business Association has cleaning crews out every day in the neighborhood.  It doesn’t take much for us to schedule a cleaning crew to deal with any messes related to homeless people.  If you see any mess (no matter how gross) you can call the HBA at 619-299-3330.  Businesses can call at no cost!  Remember, we can deal with one-off emergency issues on your property, but we can’t clean every issue.