Hillcrest Sign Auction

by on January 27, 2012

Thanks to all who bid on the 1984 Hillcrest Sign. It was an active auction with over 19 bids from the local community. The auction officially closed at 5 PM on February 1, 2012. The last bid was made at 4:59 with only seconds to spare…The winning bid was placed by Brett Serwalt, Owner of Obelisk Shoppe, for $5,200.

And the winner is... Brett Serwalt of Obelisk Shoppe

Ken Williams of SDGLN.com wrote:

“Serwalt plans to put this old sign in Obelisk Shoppe when it is rebuilt from a devastating fire on July 6, 20011. Reconstruction on the historical multi-use building that houses Obelisk is currently underway, and Serwalt has said that he hopes to reopen the shop in time for the San Diego Gay Pride Parade and Festival in July.

Tonight on Facebook, Serwalt wrote: “Yeahh!!! I’m the winning bidder on the old HILLCREST sign! It’s gonna look amazing in the new Obelisk Shoppe. Very excited! :-)”

(Read more on SDGLN)


The 1984 Hillcrest Sign was auctioned online 1/30/12 - 2/1/12

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Elaine Fortune
January 31, 2012
6:03 pm

Why are you selling it?  That makes me very sad that you would get rid of a very cool and the classic landmark sign!!!  What is the plan after you take it down?  I love that sign and very sad about this news.

February 2, 2012
7:24 pm

Elaine – Don’t be sad, friend! The sign that was sold is currently rusting away in a city lot. The brand new sign is hanging above University Avenue where it will remain. The old sign will now be on display inside the soon-to-be rebuilt Obelisk Shoppe which has been a staple of the Hillcrest community for nearly 20 years. It will be safe from the junk heap of history and visible for all community members and tourists for years to come.

Lisa @ HBA
February 2, 2012
11:47 pm

We second that!