Recently the Small Business Development Center (SDBC) worked with San Diego’s Business Improvement Districts to improve merchandising strategies for small business retailers. This 2 day program was called “Merchandising to Sell”.
The program focused on how to draw more sales to businesses by creating better display space that gets products noticed. The program leader, Bruce Baker, shared proven techniques that are proven to draw people into aisles and walk areas using layout and lighting features. Bruce Baker is the author of Dynamic Sales & Customer Service Techniques, Booth Design & Merchandising and Sell It!