In 2010 the Hillcrest Business Association (HBA) created “Hillcrest 2.0”, a series of business forums in the neighborhood of Hillcrest. These forums were attended by business owners and residents in the community and each had a designated topic relevant to the upcoming Uptown Community Plan. Significant outreach was undertaken to ensure participation and representation from a variety of backgrounds.
Each year the HBA puts on a fantastic celebration of community and spirit in the neighborhood of Hillcrest. This year celebrated the 27th annual street fair, CityFest! CityFest has been in expansion each year since it’s inception and this year was certainly no exception. This year the HBA worked daily with it’s Special Events Committee to plan new and exciting additions, including promotional pre-parities, a water slide, more games and rides, a flash mob, and a special unveiling of the historic Hillcrest sign.
The PROW or Public Right of Way program is a quick and easy way for business owners to use the sidewalk to entice customers into their business. “A” frame signs, sidewalk displays, or sidewalk cafes have traditionally been a way that business owners can enhance and promote their businesses.
This spring Hillcrest became one of the first off-coast San Diego business districts to partner with the Surf Rider Foundation’s “Hold Onto Your Butt” campaign. In a collaborative effort to fund and install 10 ashtrays throughout the business district, the Hillcrest Business Association (HBA) is thrilled to announce the completion of this progressive environmental project. Ten cigarette butt ashtrays can now be found throughout Hillcrest.