Save the Date for the HBA Annual Meeting

The Board of Directors of the Hillcrest Business Association has scheduled its Annual Meeting on Tuesday, October 9, 2018. The meeting will be held at InsideOut Restaurant at 1642 University Ave #100, San Diego, CA 92103 at 5pm. Come to the meeting and be the first to receive the FY 2018 Annual Report and cast your vote for the new Board of Directors!  Drinks and snacks will be provided and all HBA members are welcome.  Here is the Proxy Ballot! Use this ballot if you can’t make the meeting.

Candidate Bios

Glenn Younger

Glenn Younger is president of Grah Security / Grah Safe and Lock and they have been helping San Diegans to be Safe, Secure and Successful since 1914.  The Grah office is located at 10th and University Ave. In addition to the retail storefront, Grah dispatches service vehicles throughout San Diego country from their convenient Hillcrest location. The supply division of Grah also takes advantage of the Hillcrest location and serves facility and building professionals with their door and security hardware needs.

Glenn has been involved with the HBA since 2006. He is also involved with the Hillcrest Farmers Market, Hillcrest CDC, Metro CDC,  and the Uptown Community Plan Update committees.

Cecelia Moreno 

Cecelia Moreno, is one of the owners of Crest Cafe, a community leader, volunteer and a founding partner in the Hillcrest Pride flag project. Moreno also volunteers with the Parking District.

Last July, Crest Cafe set the tone for Neighborhood involvement and creativity. The Installation of a whimsical anniversary-inspired mural of an elephant walking through a park helped to bring some excitement to an otherwise plain ally way on Robinson Ave.

In a tumultuous economy, it is becoming rare to see any business reach a milestone like Crest Cafe 30th anniversary last July. Moreno says that their secrets are not as basic as you might think. “Being a part of local organizations is simply a must in any business plan.”-Cecelia Moreno

Paul Smith

Paul Smith has been a small business owner is Hillcrest since 2008 and currently the sole owner and operator of The Merrow, a welcoming dive bar featuring cocktails, craft beer and live entertainment most night of the week. Southern California born and raised, he moved to San Diego in 1993.  Paul is a graduate of the California State University, Fullerton with a Bachelor’s degree in Mechanical Engineering, and a graduate of the San Diego State University with a Master’s in Business Administration.

He had more than 20 years of experience in the design, manufacturing, and management of consumer electronics and mobile telecommunications products, before taking on the challenge of owning and running his own business. Paul has been a supporter of the Hillcrest Business Association and has taken a more active role in recent years participating in committees and helping with events like CityFest.

Jessica Baro

Jessica Baro is the Manager at Fiesta Cantina.

Tina Shirley (coming soon)

Colleen Cavalieri (coming soon)

Stefan Chilcote (coming soon)


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Join us for our Quarterly Mixer!


Join fellow HBA members for an evening of networking as we present the latest news and happenings in our Fabulous Hillcrest!

Learn more about our business subscription services including; Security Patrol, Sidewalk Pressure Washing and our Patriotic Flag program.

Invite your staff, bring your business cards, and join us for this fun and delicious evening!

5th Avenue Kitchen and Tap

Thursday, August 23 | 5:30-7:30PM

3515 Fifth Ave.

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A New Way To Reach Hungry & Thirsty Customers!

Hillcrest now has a new way to market to our guests!  Kynbo is a new app that allows diners to find and discover new restaurants, and we are inviting you to try it out!  Check out the video below and visit Kynbo online by clicking HERE!

Searchable Menu Items

Kynbo™ is leaving the traditional by cuisine food search in the dust.  Diners can search for whatever they want to eat or drink, be it “bacon”, “grilled cheese”, “gnocchi”, “tiramisu”, “Amstel”, “Gott”…nearby restaurants with those items on their menus will be found.  We believe where to eat decisions are driven by menus and photos from restaurants more than random reviews and crowd sourced information.

Showcase Your Food with Photos

This is never more true than with food.   Diners may not know the Caprese Salad on your menu uses succulent vine ripened tomatoes from your garden, topped with fresh gooey mozzarella made in your kitchen, and then gingerly drizzled with rich dark balsamic reduction, from just seeing the words Caprese Salad.  Let your food photos do what words alone cannot — make your diners drool and bring them to your doors.

Broadcast Your Specials

How do you let nearby diners know you have fresh Skuna Bay Salmon on tonight’s Dinner Special?   Update the Specials board in your restaurant?  Update the Specials section on your website if you have one?  Post it on your Facebook page?  These might work if diners are either already in your restaurant or happen to be looking at your website, but what about the hundreds of diners who don’t know who you are and would love to know you have Skuna Bay Salmon on Special.  How can they find you?   Kynbo™ allows you to manage and broadcast your Specials whenever you want to help entice nearby diners to your tables.

Reward Your Loyal Customers

We all know it’s the regulars that really pays the bills every month.   These are the true VIPs of every successful restaurant.  They are consistent and loyal and their word of mouth is the most effective selling method of all.   This means you need to treat them especially well and earn their repeat business.   One way to do this is to reward their loyalty with special deals and discounts.  It could be free dessert, free glass of wine, % off, etc.  A small token of appreciation to nurture the relationship and keep them (and their families and friends) coming back for years to come.  You can now instantly provide them with rewards whenever you feel inclined and they’re easily redeemable through the Kynbo™ App.   We have built in a simple process for you to manage and track the effectiveness of your rewards.

Upcoming Events

Nothing is sadder than playing to an empty room.  How do you let the masses know you have a killer band playing Friday night, or a Cinco de Mayo celebration on May 5th, or a tasting of a brand new IPA?  Print, radio and social media are all great tools but you have no control over when they’re seen and heard.   And if you’re like most of us, we tend to forget what we saw and heard until it’s too late.   Now you can use the Kynbo Event module to get the word out when you want to, and the “remind me” feature on the app will send a reminder to the user so they won’t forget.  You will also get valuable analytics on how many users viewed the event to get a gauge on number of attendees.   No more playing to an empty room.



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Pride Block Party Returns To Hillcrest! Donate or Buy Tickets Now!


It’s San Diego Pride Weekend….

and the Pride of Hillcrest Block Party returns to Pride Plaza – celebrating the culture, history, diversity and the LGBTQ+ community that lives, works, and plays in San Diego’s most colorful and vibrant community.

On Friday, July 13th from 2pm-11pm….

the Pride of Hillcrest Block Party, presented by iHeart Media & SDCCU, will feature a diverse line up of local and international talent, including some of the hottest television stars from RuPaul’s Drag Race!

Unlike anything any other party – you’ll get…

a Stoli cocktail bar & Miller-Coors beer garden, food trucks, a laser-light show, go-go dancers, a DJ dance party, and our giant Ferris-Wheel where you’ll take in the views of Hillcrest’s monumental 65 foot high- 20′ x 30′ foot Rainbow Pride Flag and the party raging below!

And if you choose to go VIP…

expect more than just a street dance party. You’ll also get two complimentary cocktails, a $10 food credit, private restrooms, exclusive viewing areas, and  VIP bar access for quicker drink service. That means shorter lines, more drinks, and way more partying!

Or Meet & Greet…

We are all about spillin’ the tea! Limited to just 100 tickets, you get an opportunity to meet the Queens of RuPaul’s Drag Race and have your photo taken with royalty! You’ll also get VIP access, $10 in food credit to any of our Food Trucks, two complimentary drinks, private restrooms, exclusive viewing areas, and VIP bar access for a more quick drink service. That means shorter lines, more drinks, and way more partying!

You’ll meet: the Queens of RuPaul’s Drag Race including: ; Phi Phi O’Hara (Season 4 and All Stars Season 2), Vanessa Vanjie Mateo(season 10), Kalorie K Williams (Season 10), The Only Detox (Season 5 and All Stars Season 2) and Los Angeles’ very own drag celebutant Allusia Alusia as host!



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Rock ‘n’ Roll Marathon Returns To Hillcrest! Cheer, Support, Be Aware and Plan Ahead!


A San Diego tradition since 1998, annual Rock ’n’ Roll Marathon and Half Marathon returns June 2-3, 2018. The course takes more than 30,000 runners through Balboa Park before heading into Hillcrest, North Park, and Normal Heights, with the full marathon continuing through Mission Bay Park and ending at Waterfront Park.

Music along every mile makes up the heart and “sole” of this event.  Live San Diego bands and DJ’s will be performing a variety of music, to help keep the excitement and energy going for the runners and spectators! In Hillcrest, the Mile 1 Stage will be set up on the north sidewalk of University Avenue, over the 163 overpass.  DJ’s Cable and GarGar will be spinning those early morning tunes and providing a place for spectators to join in on the fun and cheer on the runners!

Hillcrest’s business community, the Hillcrest Farmers Market, and other San Diego attractions will remain open during the marathon. Hillcrest businesses, farmers market vendors, and visitors should be aware and plan ahead for road closures.



Download a map and details about road closures and community access specific to your neighborhood and to the Hillcrest Farmers Market!

Hillcrest Farmer’s Market: 

  • Click HERE for directions and a printable map!

Hillcrest & Other Uptown Neighborhoods Access Maps:


*Requires free Adobe Reader to view and print


As an added benefit, the Rock ‘n’ Roll Marathon has partnered with WAZE to help staff, residents and visitors plan ahead with step-by-step directions on Race Day to avoid road closures!  Download the WAZE app HERE.


Drivers are encouraged to adjust travel time within and around the race course.

  • The Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon and Saturday 5K will bring more than 30,000 runners and walkers to San Diego, in addition to tens of thousands of spectators, family and friends.
  • To get the most out of your weekend and minimize stress, be aware of the road closures in your area and plan ahead for an alternate route or added travel time.
  • Join the festivities! San Diego residents are encouraged to visit the free Health & Fitness Expo at the San Diego Convention Center, volunteer during race weekend and/or line the course to cheer runners.
  • Returning in 2018, a 5K will take place on Saturday, June 2 at Balboa Park. Most of the road closures will be inside the Park. Minimal closures will take place on 6th Avenue. Please see a full list of Saturday road closures.


Most road closures and detours on Sunday will be in effect between the hours of 5:00 am and 2:30 pm. At 5:00 am, Police and event personnel will implement a soft closure along the entire race course. The marathon and 1/2 marathon begin at 6:15 am. Streets will reopen on a rolling basis as soon as the last participant has passed and all course support materials have been removed. Please review the road closure grid and course map for more information. Residents and businesses located near the race course are urged to plan ahead and to be aware of road closure schedules and alternate access routes.


On Sunday, freeway and ramp closures associated with the courses may impact your travel on race day. Please note, southbound SR-163 will remain OPEN to I-5. Freeway/ramp closures and times are subject to change. Please review our freeway and ramp closure grid for more information.


The below map outlines the road closures, highlights alternate routes and provides access information for popular destinations which will be affected by road closures during the race. Please click on the icons  for information about road closure times and/or general access information.

View in a larger map

Google Maps does NOT take into account the road closures on race day. To request assistance with alternate directions please contact the Rock ‘n’ Roll marathon community relations team by completing the community contact form


Access to Popular Destinations

San Diego Airport:

From I-5 South

  • Take San Diego Airport / Sassafras Street exit. This puts you onto Kettner Boulevard.
  • Take Kettner to the traffic light at Sassafras Street and turn right.
    Proceed down the hill to the traffic light at Pacific Highway and turn left.
  • Take Pacific Highway about 1/2 mile to Laurel Street and turn right.
  • Take Laurel Street to the next light, N. Harbor Drive, and turn right.

From I-5 North

  • Take San Diego Airport / Hawthorn Street exit (signs will direct you onto westbound Hawthorn Street).
  • Proceed to N. Harbor Drive and turn right.

Naval Hospital:

From Southbound SR 163

  • Take Park Blvd exit.
  • Turn left onto Park Blvd (northbound).
  • Turn right on Zoo Place.
  • Turn right on Florida Dr.
  • Entrance to the Naval Hospital is located at Bob Wilson Dr.

Zoo/Balboa Park Institutions/Morley Field Facilities :

From Southbound SR 163

  • Take Park Blvd exit.
  • Turn left onto Park Blvd (northbound).
  • Turn left on Presidents Way to access Balboa Park Museums.
  • Continue on Park Blvd and turn left on Zoo Place to reach the San Diego Zoo


MTS Bus & Trolley Detours

On Sunday, June 4, several MTS bus routes will be on detour. Please find detour information and plan your transit trip for that day, in advance, by visiting or to speak to a Customer Service Representative, please call 511 or (619) 557-4555.


Streets along the race course will be marked with No Parking signs approximately 72 hours before the event. Vehicles in violation of posted No Parking signs will be ticketed and towed at the owners’ expense. Here is a full list of No Parking zones.

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