Re-Imagine Normal Street


Hillcrest is re-imagining Normal Street with four days of free family fun starting Thursday May 12th and ending with the Hillcrest Farmers Market on Sunday May 15th. We will be transforming Normal Street into a car free public space and opening up the street to pedestrians and cyclists.

The event will kick off on Thursday May 12th, 6pm-10pm with a Pechakucha Night where planners and creatives share their ideas in 20 images for 20 seconds each. On Friday May 13th, 6pm-11pm we will be hosting an event for the whole family with our Bike-In movie featuring Steven Spielberg’s blockbuster classic, E.T. On Saturday May 14th Hillcrest Brewing Company presents their Hillcrest Craft Beer Crawl from 2pm-6pm followed by a free concert under the stars at Re-imagine Normal Street from 6pm-10pm. On Sunday May 15th things will resume their natural order as we set up for the Hillcrest Farmers Market from 9am-2pm. We will be launching a crowd sourcing campaign on IndieGoGO on May 12th to help raise funds to make our public space a reality!

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California Mainstreet Conference

Making the Most of Word-of-Mouth-Marketing

Last week the HBA gave a presentation at the California Main Street Conference. We spoke about all the great ways you can grow your reach by utilizing Word-of-Mouth-Marketing. Check out our presentation by clicking on the link below.

Word of Mouth Marketing presentation

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Sign Up for Taste of Hillcrest

We have officially begun signups for this years Taste of Hillcrest! This fabulous foodie fare is taking place on Saturday April 16th from 12pm-4pm.
As the largest and longest standing tasting event in Hillcrest we expect an average of 1,000 guests.
If you would like to participate in this years event please fill out the application below and email, fax or drop it off before March 18th to secure your spot.

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HBA Open House and Mixer


Who: The Hillcrest Business Association

What: HBA Quarterly Open House and Mixer

When: July 28th from 5:30pm-7:30pm

Where: Medical Age Management 3911 Normal Street

You’re invited! On July 28th the HBA will be holdings its Quarterly Open House and Mixer. Get to know your neighbors and your neighborhood.

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Business Emergency Preparedness & Assistance

 Business Emergency Preparedness & Assistance City of San Diego 

Guidelines and resources to help prepare your businesses for an emergency: 

 Scan important documents, i.e., business license, sellers permit, other business registration documents etc., and save on a flash drive, i-Cloud or Google Cloud storage (like Dropbox), mobile phone, or other safe storage device.

Obtain copies of building permit records, or at the very least download permit numbers from City’s website:

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