There’s still time to sign up for Hillcrest’s Holiday Promotions

There are many ways for HBA members to get involved this holiday season.  Pick a promotion that’s right for your business.

Shop Hillcrest For The Holidays

For the holidays this season, give back to your community and let it give back to you! Every time you shop locally you could win.

Shopping in Hillcrest for the holidays is a fabulous way to support locally owned and operated Hillcrest businesses. To top it off, every time you dine and shop at participating businesses you’ll be entered for a chance to win big…

HOW IT WORKS: This holiday season, Hillcrest retail shops and restaurants will be offering raffle tickets to customers who purchase items in their establishments throughout the Holiday season. Fill out the free raffle ticket with the required information. At the end of the holiday season, one lucky Hillcrest-shopper will win a minimum $2000 Fabulous Hillcrest shopping spree in Hillcrest gift cards and services!

SHOP Hillcrest for the Holidays is the best way to check everyone’s gift off your list and enter yourself into the gift-card drawing* all while supporting your local community. Look for posters around the neighborhood like the one pictured on the left for participating locations. (*Starting on November 25th -December 24th you can enter into the raffle at any of the participating locations.) Fill out the application form here!

Hillcrest Taste ‘n Tinis

Classic cocktail parties will have a new sparkle this season when one of San Diego’s most beloved neighborhoods serves up a festive way to enjoy the holiday season. On Thursday, December 14th, 2017 from 4 PM to 9 PM, take in the crisp winter air and holiday decorations, while you embark on a self-guided walking tour of attractive drinks, captivating eats and fabulous local shopping during Hillcrest Taste N’ Tinis!  Participants will also have a FREE photo op with our “Naughty Santa” and the ability to purchase an ugly sweater at the Rite Aid will call booth.

Business can still participate by signing up to provide free food samples or be one of our cocktail locations!  Click here to download the participation form.

Tickets available at:

Shop Small Saturday

On November 25th, the first 200 shoppers to present a receipt at our Welcome Station with any Hillcrest purchase over $15 made on that day will receive a free Small Business Saturday Gift Bag* filled gift certificates, promotional items, information and more!

Each gift bag will be filled with at least $50 in discounts/gift cards to Hillcrest businesses! Additionally, for every receipt you show from ANY Hillcrest purchase, you will receive an entry into our Shop Hillcrest For The Holidays Shopping Spree totaling over $2,000! Our Shop Small Welcome Station is located at the corner of 5th and Robinson at the Rite Aid parking lot! Look for our tent and balloons! We will be there from 9am until 4pm with scheduled speakers and performers at 10am!

Scheduled to speak is Councilmember Chris Ward, alongside performers Cheer San Diego! Be sure to bring some money and get your ugly sweaters too! Live & Let Live Alano Club will once again join us to offer their ugly sweaters! 100% of the proceeds from the ugly sweaters benefit drug and alcohol recovery programs at the Live & Let Live Alano Club.  Businesses wishing to participate should contact Eddie Reynoso

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HBA Annual Meeting and Quarterly Mixer

The public is invited to the Hillcrest Business Association’s upcoming Annual Meeting and Quarterly Open House

October 10th from 5 pm-7:30 pm
The Offices of M. Roland and Associates at 3752 Park Blvd. #701.
This is our Annual Meeting.  This mixer style meeting include our board elections and presentation of our annual report. We also utilize this opportunity to reflect with our members on accomplishments of the organization from the previous year and to discuss current concerns in the community.
To find out more about our election process, follow this link to the election page.


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East MAD Expansion

You can help clean up the east end of Hillcrest

Hillcrest cannot continue to grow unless we address these cleaning and safety challenges!

For the last year, the HBA has been working to expand the East Hillcrest Maintenance Assessment District (EMAD).  This expanded district would levy a special assessment on property owners on the east end of Hillcrest to pay for enhanced security, cleaning (including steam cleaning) and gardening services, much like what occurs on the west end of the neighborhood.  For years, east Hillcrest has suffered from trash, sidewalk gum, dead trees, and homelessness.   We need tools to address these things.  They’ve done it in other neighborhoods and we can do it here.

Come to a public meeting to hear about the new Hillcrest EMAD and the Hillcrest Clean and Safe program.  If you’re a property owner, it’s critical that you come.  If you’re a tenant, invite your property owner to join you.

April 11, 2017, at 5 PM
Joyce Beers Community Center
3900 Vermont Street
San Diego, CA. 92103

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Annual Mixer

The public is invited to the Hillcrest Business Association’s upcoming Quarterly Meeting & Mixer

February 16th from 5:30pm-7:30pm 

The California Fruit Wine Co. located at 1477 University Ave.

Each quarter we have our HBA Open House which we invite and encourage all our members and the community to attend. HBA Open Houses are a great way to bring the Hillcrest community together and find opportunities to get everyone more involved in the neighborhood. You get a chance to let us know what we can do to better serve the business community. This open house is important because it’s our first quarterly meeting of the new year. We utilize this opportunity to reflect with our members the accomplishment of the organization from the previous year and to talk to them about their current concerns facing the community. This month, we are collaborating with The City of San Diego’s Economic Development Department in their business walk that day. They will survey our members to help us understand how we can serve them better collaboratively. They’ll be in attendance as well.

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Join us on the Business Walk

We need your participation!

On Thursday, February 16th the City of San Diego’s Economic Development Department is holding a Business Walk in the Hillcrest neighborhood and the Hillcrest Business Association is partnering with them. It will be from 2-5pm and local business leaders, government representatives, and volunteers will visit and survey business owners with the intention of:

  • Discovering new issues facing the business community.
  • Enhancing the working relationships between local government, the BID, and local businesses.
  • Providing local businesses with educational resources.
  • Assisting the City of San Diego and the BID with development of future initiatives to better serve the business community.
We are asking if you or one of your staff members are available between that time to volunteer and help during this event. This is a great way to get involved in the economic development and growth of the neighborhood.
If you or your staff member can volunteer, please email Michael at to confirm.

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