Help us design Hillcrest’s New Civic Space: Pride Plaza

From March 22 through April 26 atthe Hillcrest Farmers Market, the Hillcrest Business Association is hosting a weekly design lab for the upcoming Normal Street and Pride Plaza project. The Hillcrest Business Association has been in the process of designing a new neighborhood park for this Pride Plaza space and is looking for your input. This community design lab will be held every Sunday at the Hillcrest Farmers Market Information Booth from 9am-2pm.

Come out and play architect for a day and give your design feedback on the three park project proposals. We will have the Farmers Market Information Booth set up as a design studio so you can come in and offer input about the proposals.  The HBA hopes to take your feedback and develop a phase one action plan. Events that utilize this space, such as the Hillcrest Farmers Market and Pride Block Party, have outgrown the current design of the plaza. This redevelopment project will transform Pride Plaza to accommodate the needs of the neighborhood. Options include bike lanes, café-style seating, and expanded open spaces, so come take a look and voice your best ideas!

Normal Street is changing, and we encourage you to be a part of it! Show your design skills and help us create the best Pride Plaza we can.

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Hillcrest Taste n Tinis 2014 Recap

Hillcrests signature holiday event Taste n Tinis brought great exposure to Hillcrests businesses this Holiday season.

Tasters and toasters alike were treated to a festive faire from local signature chefs and restaurants, offering an assortment of specialties from mouthwatering appetizers and entrees to decadent sweet treats from over 20 Hillcrest businesses. Hillcrest Taste n Tinis also celebrated the vibrant boutiques and retail stores throughout the neighborhood. In the midst of the culinary merriment “tasters” found joy and warmth indoors by visiting participating retail shops, where you could shop a bit, while sipping on festive cocktails!

There was a great buzz surrounding this years Taste n Tinis and a few of our participating businesses even received some local morning news attention! The word about Taste n Tinis was everywhere and could be found in just about every local publication and newspaper throughout San Diego!

Taste n Tinis on Channel 6

Taste n Tinis photo album in Discover SD

We are proud to say that this years Taste n Tinis successfully raised over $5,500 for the community!

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University Avenue Pipeline Project

The City of San Diego is currently overseeing a project to replace 4.33 miles

(22,722 feet) of pipeline within the University Heights, Hillcrest and North Park communities. The University Ave. pipeline project is part of a citywide initiative to replace over 3,250 miles of water pipelines that in some areas are over 100 years old.

Along with providing safe, clean drinking water the project will also improve pedestrian curb ramps to facilitate access with persons of disabilities. City street surfaces will be reconstructed with slurry seal, paving and striping as needed with vegetation and landscaping within the impacted areas as well.

In late 2014 businesses along 5th Ave. in Hillcrest experienced the first wave of construction in the neighborhood. Other areas that will be impacted include businesses along University Ave., Park Blvd., Robinson Ave., and the remainder of 5th Ave.

According to the City of San Diego website, construction is expected to take place through June 2017.  The current plans suggests the following timeline:

Phase 1 Construction Schedule (January 2015 through May 2015**)

University Ave., from Park Blvd. to Oregon St., and on Oregon St. north to Polk Ave.

Phase 2 Construction Schedule (June 2015 through September 2015**)

W. Lewis St., from Stephens St. to Hawk St.

Hawk St., from W. Lewis St. to Washington St.

Washington St., from Hawk St. to 5th Ave.

5th Ave., from Washington St. to University Ave.

Phase 3 Construction Schedule (October 2015 through May 2016**)

University Ave., from 5th Ave. to Park Blvd. 5th Ave.

Phase 4 Construction Schedule (June 2016 through January 2017**)

Robinson Ave., From 5th Ave. to Park Blvd. and on Park Blvd. approximately 60 feet north of Robinson Ave.

University Avenue Pipeline Map

For more information on the project and how it may impact your business contact Capital Improvement Project at 619.533.4207 or  Resources are also available online at


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Learn about proposed bike lanes September 17th

Transforming Hillcrest

In August 2014, Hillcrest Community groups met to discuss ideas for transforming Hillcrest. The Hillcrest Business Association, Hillcrest Town Council and the Uptown Community Parking District came together to support alternatives to San Diego Association of Governments (SANDAG) Uptown Bike Corridor Project.

SANDAG proposes to remove dozens of parking spaces throughout Hillcrest to make way for bike lanes. As SANDAG quickly moves along in its engineering phase the Hillcrest Community has been left in the dark!

On September 17th the Hillcrest community is invited to a discussion on creative alternatives to SANDAG’s proposal. Local architect Jim Frost will be discussing his proposal for SANDAG to make Hillcrest a more beautiful place to eat, play, stay and bike!

Bring your ideas and hear From SANDAG and City Representatives.

  • How much parking will we lose ?
  • How will bike lanes affect your business?
  • Will we create new parks?
  • What would get you on a bike?
  • Who is going to pay for the up keep? And how much will it cost?

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Park Hillcrest

Fabulous Hillcrest is HAPPY to announce that Park Hillcrest has recently added the Hillcrest Community Valet to the neighborhood!

Parking just got a little bit sweeter with the Community Valet every weekend, Friday- Sunday. For just $5 you can forget the hassle of parking and have your car parked for you , like the celebrity that you are.

Don’t forget about the ParkHillcrest  FREE trolley program! After you valet your car, jump on the trolley and take a ride down to the east end of town where you can visit the Hillcrest Egyptian Quarter and back to the fabulous restaurants and boutique stores. The FREE trolley runs Friday/Sat  5:00 PM – 11:00 PM and 9 AM – 2 PM every Sunday with valet 10AM-3PM.


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