The HBA is a 501(c)6 organization dedicated to supporting the businesses of Hillcrest.
The HBA is a neighborhood business association that has been representing and advocating for the businesses of Hillcrest for over 100 years. Learn about how the HBA is managed, how to get involved, and catch up on the organization’s progress by following the links below.
New Security Service Provided by the Greater Hillcrest Maintenance Assessment District
Daily security patrols have begun in Hillcrest. Security teams are patrolling on both the east and west ends of Hillcrest. Citiguard was hired by the HBA to provide patrol and on-call security services for the Hillcrest Clean and Safe Zone. The program is funded by the Greater Hillcrest Maintenance Assessment District.
Normal Street Groundbreaking Scheduled for February 16 and All Are Welcome.
The long-awaited official groundbreaking for the Normal Street Promenade project has been scheduled for Sunday, February 16th, 2025 at 10am. The event will occur right under the Hillcrest Pride Flag on Normal Street.
The Groundbreaking Ceremony will be a celebration featuring speeches by City and community leaders, entertainment, and all the fanfare of a Hillcrest party! As it's on Sunday, with the Farmers Market happening right around the corner, we expect a large crowd! Join your neighbors and friends to celebrate this huge community accomplishment.
Paver Sponsorship program launches to support Normal Street Promenade
The Normal Street Promenade and Pride Plaza construction has begun and you can be part of his historic plaza and have your name engraved in stone in perpetuity. Donor pavers are available for purchase with several options including paver size, location, and sponsorship for a community leader.
Stay Connected with the HBA at our Quarterly Mixers
Next Date: February 18, at Divo Diva 3650 Fifth Ave. 5pm-7pm.
Stay up to date with what the HBA’s been working on and what’s coming up next by attending the HBA’s Quarterly Open Houses. Each quarter we host an open house at a local businesses. These mixer style events are a great way to network with your neighbors. Bites and drinks are provided.
This is a website for the members of the Hillcrest Business Association. If you’re a visitor to Hillcrest, please take a look at the websites below for information about visiting our wonderful neighborhood.
Toolkit for members
The HBA provides a large number of free promotional and beautification services for its members.
Greater Hillcrest Clean and Safe Zone
The HBA provides a range of premium services within the Clean and Safe Zone.
Leadership
The HBA is a city leader in uptown in planning, transportation, parking, and advocacy.
Planning a visit?
“Hillcrest is a diverse and wonderful neighborhood in Uptown San Diego that features characterful stores, diverse restaurants, and exciting nightlife”
Learn about the wonderful things in Hillcrest at these visitor oriented sites.