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    HBA Events

    Thanks to everyone that meet us under the Hillcrest sign on 5th and University for Hillcrest’s most beloved street fair, Cityfest.  This year’s CityFest was the best ever!  Save the date, August 13, 2017! (more…)

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    Core Security Services

    The Hillcrest Business Association’s provides security services throughtout the neighborhood. These services are paid for by your property owners and are here to help your business. Read More

  • Image for Welcome to Hillcrest!

    Welcome to Hillcrest!

    This website is a resource for all businesses in the Hillcrest Business Improvement District (B.I.D.). We provide information on what’s happening in the business district, what we’re doing to help you and things you can do to help yourself!
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    Organizational Information

    Read our Annual Report, Minutes from meetings, current and past RFQ’s and more! Read Now

HBA News

We bring you the latest news and goings-on in the Hillcrest business district. Interested in more things Hillcrest? Visit FabulousHillcrest.com.

Help is on the way

August 4th, 2016 by Megan

HomlessBrochure2

Homelessness is a difficult challenge for many urban neighborhoods including Hillcrest. Homeless people act in anti-social ways and drive away your customers. Homeless people are drawn to Hillcrest because of the proximity of the neighborhood to Balboa Park, the local hospitals and the generous nature of the neighborhood. As a business owner, the last thing you want to do is have to deal with a problematic homeless people. This brochure is designed to help you better engage with this population and prevent them from disrupting your business.

The Hillcrest Business Association provides a variety of security services that you can take advantage of. Depending on where your business is in the neighborhood, you have differing levels of services that you can take advantage of. Below is a list of steps and best management practices you can take to secure your business.

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Re-Imagine Normal Street

May 5th, 2016 by Megan

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Hillcrest is re-imagining Normal Street with four days of free family fun starting Thursday May 12th and ending with the Hillcrest Farmers Market on Sunday May 15th. We will be transforming Normal Street into a car free public space and opening up the street to pedestrians and cyclists.

The event will kick off on Thursday May 12th, 6pm-10pm with a Pechakucha Night where planners and creatives share their ideas in 20 images for 20 seconds each. On Friday May 13th, 6pm-11pm we will be hosting an event for the whole family with our Bike-In movie featuring Steven Spielberg’s blockbuster classic, E.T. On Saturday May 14th Hillcrest Brewing Company presents their Hillcrest Craft Beer Crawl from 2pm-6pm followed by a free concert under the stars at Re-imagine Normal Street from 6pm-10pm. On Sunday May 15th things will resume their natural order as we set up for the Hillcrest Farmers Market from 9am-2pm. We will be launching a crowd sourcing campaign on IndieGoGO on May 12th to help raise funds to make our public space a reality!

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California Mainstreet Conference

February 29th, 2016 by Megan

Making the Most of Word-of-Mouth-Marketing

Last week the HBA gave a presentation at the California Main Street Conference. We spoke about all the great ways you can grow your reach by utilizing Word-of-Mouth-Marketing. Check out our presentation by clicking on the link below.

Word of Mouth Marketing presentation

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