First Quarterly Mixer of 2019!

Join us for our first Open House & Mixer event of 2019! Join fellow HBA members for an evening of networking as we present the latest news and happenings.

We are thrilled to partner with Business For Good San Diego during this event as they present their unique homelessness toolkit (designed to help businesses handle encounters with homeless people on/near their property) to the Hillcrest business community!

As always, we invite you to learn more about our business subscription services including; Security Patrol and Sidewalk Pressure Washing.

Invite your staff, bring your business cards, and join us for this fun and delicious evening!

Special thanks to our event host, AD Libitum, for having us!

About our host:

Ad Libitum serves inventive and internationally inspired sharable plates that are grounded in tradition and crafted to explore bold and eclectic world flavors in New American/California cuisine – that are complemented by a true craft cocktail.

Ad Libitum’s bar program was designed with a focus on modern craft cocktails that are fun and inviting. The cocktail program also features classics and barrel-aged cocktails, freshly squeezed juices, Boy Drinks World Bitters and Nostrum Shrubs. We also feature a curated list of fine wine and local beer. The restaurant features ample indoor and outdoor seating, in a bright, chic, sexy and modern atmosphere.

January 30 | 5:30 – 7:30pm


Read More »

Hillcrest Taste ‘n’ Tinis 2018

Join us as we serve up this festive sip and shop event for the holidays! Visitors will take in Hillcrest’s festive holiday decorations while embarking on a self-guided tour filled with delicious drinks, captivating eats, and fabulous local shopping!

How It Works:
Participating Hillcrest restaurants offer an array of signature dishes, specialty appetizers, and decadent desserts while participating retail locations offer festive holiday martinis, cocktails, and shopping opportunities!

Want your business to be a part of this annual holiday event? Fill out the participation form HERE.

Taste ‘n’ Tinis | December 13 | 4-9PM

Read More »

Nightmares, Santa, and shopping small: The Holidays come to Hillcrest

Let’s bring in customers to Hillcrest this Halloween! HBA’s signature Halloween event, Nightmare on Normal Street has a terrific way to feature local businesses. As part of the event, we host a costume competition and and invite local businesses to offer gift certificates as prize support!  By donating gift certificates (of any denomination) you will be advertising alongside all the promotions for this exciting event. With your support, our guests can win an incredible experience in Hillcrest- at your business, and in exchange for helping, your business gets added promotional benefits! To find out more and sign up, click here.
Shop Hillcrest For The Holidays & Small Business Saturday

For the holidays this season, give back to your community and let it give back to you! Every time you shop locally you could win.

Shopping in Hillcrest for the holidays is a fabulous way to support locally owned and operated Hillcrest businesses. To top it off, every time you dine and shop at participating businesses you’ll be entered for a chance to win big…

HOW IT WORKS: This holiday season, Hillcrest retail shops and restaurants will be offering raffle tickets to customers who purchase items in their establishments throughout the Holiday season. Fill out the free raffle ticket with the required information. At the end of the holiday season, one lucky Hillcrest-shopper will win a minimum $2,000 Fabulous Hillcrest shopping spree in Hillcrest gift cards and services! Businesses that sign up for Shop Hillcrest For the Holidays will receive a gift package promoting Small Business Saturday that includes gift bags, posters, and all sorts of other goodies.

SHOP Hillcrest for the Holidays is the best way to check everyone’s gift off your list and enter yourself into the gift-card drawing* all while supporting your local community. Look for posters around the neighborhood like the one pictured on the left for participating locations. (Starting on Shop Small Saturday, November 24th through Christmas Eve, December 24th, you can enter into the raffle at any of the participating locations.) Fill out the application form here!

Hillcrest Taste ‘n Tinis

Classic cocktail parties will have a new sparkle this season when one of San Diego’s most beloved neighborhoods serves up a festive way to enjoy the holiday season. On Thursday, December 14th, 2017 from 4 PM to 9 PM, take in the crisp winter air and holiday decorations, while you embark on a self-guided walking tour of attractive drinks, captivating eats and fabulous local shopping during Hillcrest Taste N’ Tinis!  Participants will also have a FREE photo op with our “Naughty Santa” and the ability to purchase an ugly sweater at the Rite Aid will call booth. Click here to download the participation form.


Read More »

Save the Date for the HBA Annual Meeting

The Board of Directors of the Hillcrest Business Association has scheduled its Annual Meeting on Tuesday, October 9, 2018. The meeting will be held at InsideOut Restaurant at 1642 University Ave #100, San Diego, CA 92103 at 5pm. Come to the meeting and be the first to receive the FY 2018 Annual Report and cast your vote for the new Board of Directors!  Drinks and snacks will be provided and all HBA members are welcome.  Here is the Proxy Ballot! Use this ballot if you can’t make the meeting.

Candidate Bios

Glenn Younger

Glenn Younger is president of Grah Security / Grah Safe and Lock and they have been helping San Diegans to be Safe, Secure and Successful since 1914.  The Grah office is located at 10th and University Ave. In addition to the retail storefront, Grah dispatches service vehicles throughout San Diego country from their convenient Hillcrest location. The supply division of Grah also takes advantage of the Hillcrest location and serves facility and building professionals with their door and security hardware needs.

Glenn has been involved with the HBA since 2006. He is also involved with the Hillcrest Farmers Market, Hillcrest CDC, Metro CDC,  and the Uptown Community Plan Update committees.

Cecelia Moreno 

Cecelia Moreno, is one of the owners of Crest Cafe, a community leader, volunteer and a founding partner in the Hillcrest Pride flag project. Moreno also volunteers with the Parking District.

Last July, Crest Cafe set the tone for Neighborhood involvement and creativity. The Installation of a whimsical anniversary-inspired mural of an elephant walking through a park helped to bring some excitement to an otherwise plain ally way on Robinson Ave.

In a tumultuous economy, it is becoming rare to see any business reach a milestone like Crest Cafe 30th anniversary last July. Moreno says that their secrets are not as basic as you might think. “Being a part of local organizations is simply a must in any business plan.”-Cecelia Moreno

Paul Smith

Paul Smith has been a small business owner is Hillcrest since 2008 and currently the sole owner and operator of The Merrow, a welcoming dive bar featuring cocktails, craft beer and live entertainment most night of the week. Southern California born and raised, he moved to San Diego in 1993.  Paul is a graduate of the California State University, Fullerton with a Bachelor’s degree in Mechanical Engineering, and a graduate of the San Diego State University with a Master’s in Business Administration.

He had more than 20 years of experience in the design, manufacturing, and management of consumer electronics and mobile telecommunications products, before taking on the challenge of owning and running his own business. Paul has been a supporter of the Hillcrest Business Association and has taken a more active role in recent years participating in committees and helping with events like CityFest.

Jessica Baro

Jessica Baro is the Manager at Fiesta Cantina.

Tina Shirley (coming soon)

Colleen Cavalieri (coming soon)

Stefan Chilcote (coming soon)


Read More »

Join us for our Quarterly Mixer!


Join fellow HBA members for an evening of networking as we present the latest news and happenings in our Fabulous Hillcrest!

Learn more about our business subscription services including; Security Patrol, Sidewalk Pressure Washing and our Patriotic Flag program.

Invite your staff, bring your business cards, and join us for this fun and delicious evening!

5th Avenue Kitchen and Tap

Thursday, August 23 | 5:30-7:30PM

3515 Fifth Ave.

Read More »