Annual Mixer

The public is invited to the Hillcrest Business Association’s upcoming Quarterly Meeting & Mixer

February 16th from 5:30pm-7:30pm 

The California Fruit Wine Co. located at 1477 University Ave.

Each quarter we have our HBA Open House which we invite and encourage all our members and the community to attend. HBA Open Houses are a great way to bring the Hillcrest community together and find opportunities to get everyone more involved in the neighborhood. You get a chance to let us know what we can do to better serve the business community. This open house is important because it’s our first quarterly meeting of the new year. We utilize this opportunity to reflect with our members the accomplishment of the organization from the previous year and to talk to them about their current concerns facing the community. This month, we are collaborating with The City of San Diego’s Economic Development Department in their business walk that day. They will survey our members to help us understand how we can serve them better collaboratively. They’ll be in attendance as well.

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Join us on the Business Walk

We need your participation!

On Thursday, February 16th the City of San Diego’s Economic Development Department is holding a Business Walk in the Hillcrest neighborhood and the Hillcrest Business Association is partnering with them. It will be from 2-5pm and local business leaders, government representatives, and volunteers will visit and survey business owners with the intention of:

  • Discovering new issues facing the business community.
  • Enhancing the working relationships between local government, the BID, and local businesses.
  • Providing local businesses with educational resources.
  • Assisting the City of San Diego and the BID with development of future initiatives to better serve the business community.
We are asking if you or one of your staff members are available between that time to volunteer and help during this event. This is a great way to get involved in the economic development and growth of the neighborhood.
If you or your staff member can volunteer, please email Michael at to confirm.

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Shop Hillcrest for the Holidays


Shop Hillcrest for the Holidays is back this year and it’s time to get involved!
How does this work?
Step 1: Businesses sign up.
Step 2: Businesses receive promotional materials.
Step 3: Businesses give each customer a raffle ticket with each purchase for a chance to win.
Step 4: The winning customer is announced on Christmas Eve
We promote it as a shopping spree contest for customers who shop at participating business. To become a participating business, you have to donate a gift certificate, which can be any amount you choose. 

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Help is on the way


Homelessness is a difficult challenge for many urban neighborhoods including Hillcrest. Homeless people act in anti-social ways and drive away your customers. Homeless people are drawn to Hillcrest because of the proximity of the neighborhood to Balboa Park, the local hospitals and the generous nature of the neighborhood. As a business owner, the last thing you want to do is have to deal with a problematic homeless people. This brochure is designed to help you better engage with this population and prevent them from disrupting your business.

The Hillcrest Business Association provides a variety of security services that you can take advantage of. Depending on where your business is in the neighborhood, you have differing levels of services that you can take advantage of. Below is a list of steps and best management practices you can take to secure your business.

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Re-Imagine Normal Street


Hillcrest is re-imagining Normal Street with four days of free family fun starting Thursday May 12th and ending with the Hillcrest Farmers Market on Sunday May 15th. We will be transforming Normal Street into a car free public space and opening up the street to pedestrians and cyclists.

The event will kick off on Thursday May 12th, 6pm-10pm with a Pechakucha Night where planners and creatives share their ideas in 20 images for 20 seconds each. On Friday May 13th, 6pm-11pm we will be hosting an event for the whole family with our Bike-In movie featuring Steven Spielberg’s blockbuster classic, E.T. On Saturday May 14th Hillcrest Brewing Company presents their Hillcrest Craft Beer Crawl from 2pm-6pm followed by a free concert under the stars at Re-imagine Normal Street from 6pm-10pm. On Sunday May 15th things will resume their natural order as we set up for the Hillcrest Farmers Market from 9am-2pm. We will be launching a crowd sourcing campaign on IndieGoGO on May 12th to help raise funds to make our public space a reality!

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