Join us for Taste of Hillcrest 2019!

Want to be a participating restaurant or shop during this year’s Taste of Hillcrest culinary tour event? The event is sure to sell out and is Hillcrest’s signature spring happening with over 1,000 attendees.

To learn more about available opportunities, fill out the form HERE.

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Hillcrest Pride Flag Fundraiser

Hillcrest’s iconic landmark was vandalized last week. Two plaques beneath the Pride Flag on University Avenue and Normal Street were intentionally damaged and are now in need of repair.

Those interested in helping us repair this neighborhood symbol can make a $20 donation at the link. Hale Media and Crest Cafe have graciously decided to match your donation with a $20 meal voucher to be used at the restaurant. 

All proceeds will not only go to replacing the panels but also to add protective acrylic overlays to thwart off future destruction. 

Donate here and thank you for your support!

Damage to the Hillcrest Pride Flag Monument.

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First Quarterly Mixer of 2019!

Join us for our first Open House & Mixer event of 2019! Join fellow HBA members for an evening of networking as we present the latest news and happenings.

We are thrilled to partner with Business For Good San Diego during this event as they present their unique homelessness toolkit (designed to help businesses handle encounters with homeless people on/near their property) to the Hillcrest business community!

As always, we invite you to learn more about our business subscription services including; Security Patrol and Sidewalk Pressure Washing.

Invite your staff, bring your business cards, and join us for this fun and delicious evening!

Special thanks to our event host, AD Libitum, for having us!

About our host:

Ad Libitum serves inventive and internationally inspired sharable plates that are grounded in tradition and crafted to explore bold and eclectic world flavors in New American/California cuisine – that are complemented by a true craft cocktail.

Ad Libitum’s bar program was designed with a focus on modern craft cocktails that are fun and inviting. The cocktail program also features classics and barrel-aged cocktails, freshly squeezed juices, Boy Drinks World Bitters and Nostrum Shrubs. We also feature a curated list of fine wine and local beer. The restaurant features ample indoor and outdoor seating, in a bright, chic, sexy and modern atmosphere.

January 30 | 5:30 – 7:30pm


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Hillcrest Taste ‘n’ Tinis 2018

Join us as we serve up this festive sip and shop event for the holidays! Visitors will take in Hillcrest’s festive holiday decorations while embarking on a self-guided tour filled with delicious drinks, captivating eats, and fabulous local shopping!

How It Works:
Participating Hillcrest restaurants offer an array of signature dishes, specialty appetizers, and decadent desserts while participating retail locations offer festive holiday martinis, cocktails, and shopping opportunities!

Want your business to be a part of this annual holiday event? Fill out the participation form HERE.

Taste ‘n’ Tinis | December 13 | 4-9PM

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Nightmares, Santa, and shopping small: The Holidays come to Hillcrest

Let’s bring in customers to Hillcrest this Halloween! HBA’s signature Halloween event, Nightmare on Normal Street has a terrific way to feature local businesses. As part of the event, we host a costume competition and and invite local businesses to offer gift certificates as prize support!  By donating gift certificates (of any denomination) you will be advertising alongside all the promotions for this exciting event. With your support, our guests can win an incredible experience in Hillcrest- at your business, and in exchange for helping, your business gets added promotional benefits! To find out more and sign up, click here.
Shop Hillcrest For The Holidays & Small Business Saturday

For the holidays this season, give back to your community and let it give back to you! Every time you shop locally you could win.

Shopping in Hillcrest for the holidays is a fabulous way to support locally owned and operated Hillcrest businesses. To top it off, every time you dine and shop at participating businesses you’ll be entered for a chance to win big…

HOW IT WORKS: This holiday season, Hillcrest retail shops and restaurants will be offering raffle tickets to customers who purchase items in their establishments throughout the Holiday season. Fill out the free raffle ticket with the required information. At the end of the holiday season, one lucky Hillcrest-shopper will win a minimum $2,000 Fabulous Hillcrest shopping spree in Hillcrest gift cards and services! Businesses that sign up for Shop Hillcrest For the Holidays will receive a gift package promoting Small Business Saturday that includes gift bags, posters, and all sorts of other goodies.

SHOP Hillcrest for the Holidays is the best way to check everyone’s gift off your list and enter yourself into the gift-card drawing* all while supporting your local community. Look for posters around the neighborhood like the one pictured on the left for participating locations. (Starting on Shop Small Saturday, November 24th through Christmas Eve, December 24th, you can enter into the raffle at any of the participating locations.) Fill out the application form here!

Hillcrest Taste ‘n Tinis

Classic cocktail parties will have a new sparkle this season when one of San Diego’s most beloved neighborhoods serves up a festive way to enjoy the holiday season. On Thursday, December 14th, 2017 from 4 PM to 9 PM, take in the crisp winter air and holiday decorations, while you embark on a self-guided walking tour of attractive drinks, captivating eats and fabulous local shopping during Hillcrest Taste N’ Tinis!  Participants will also have a FREE photo op with our “Naughty Santa” and the ability to purchase an ugly sweater at the Rite Aid will call booth. Click here to download the participation form.


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